Fantastic Result for Piper Heidsieck Campaign

With the trust of ceo Runar Bjorvigsson at Maxxium Sweden we took upon us to market the number one Champagne Piper Heidsieck.

It all started with a meeting with Ceo of Maxxium Sweden, Runar Bjorvigsson, who now lives in Island and works as a bank manager in Reyjavik, asked us for marketing ideas for the champagne brand Piper Hiedsieck in Sweden.

We where thrilled offcourse and started working.

It all ended with ads in various papers, Radio ads and a campaign site.

These actions resulted in an increase of sales in december of 51,7%, note that their rivals with other brands only reached an increase of 2%.

Behind the scenes:

Bibblan
Bibblan delivered ideas, design, programming & animations.

Scream Media Agency
A media agency delivers statistics so we can decide where to place our ads, this time Scream chose to place our campaign ads in Aftonbladet, Svenska Dagbladet och Expressen.

RIX FM
Commercial radiospot played on RIX FM Stockholm.

Epilog

• This Campaign, together with ads in Aftonbladet, increased the sales of Piper Heidsieck with 51,7% in december and january while their rivals only reached an increase of sales with 2% in the same timeperiod.
• Campaign site could be seen together with brands such as Absolut Vodka and Diesel when Resumé chose to list creative sites at www.resume.se.