Apple Premium reseller - logotype

Kantro - Apple Premium Reseller in Sweden needs a logotype and contacts us. Producing a logotype following Apple guidlines is an interesting challenge. This is the process.

Producing a logotype to Kantro Store:

Week One

Kantro Store is calling us and want to see our portfolio. A meeting is scheduled.

Meeting
We want to have our first meeting at our clients locales so we'll get a better feeling who you are, and more important, how you want your future customers to feel for you and your products.

Kantro's VD Erik Karlberg presents ideas, tactics and goals up-coming years. We give him our feedback from designing logotypes to over 200 companies. What works and what doesn't.

Week Two

Bibblan has a good starting-point with information gathered from meeting and e-mail communication.

Designing logotype
Starting to work with the new logotype we can short thereafter present a first version.

Version 1 of logotype. Bibblan's interpretation of Kantro's wishes.

Logotype fits to Apples own marketing material because it cloesly follows Apple guidelines.

Bibblan starts to work with a few existing fonts, modifying them to achieve the soft feeling Kantro is looking for.

Week Three

Remove symbol
Kantro likes (version 1's) font and balance but thinks the symbol with the "K" look like a whine-glass. 

Bibblan tries to edit the symbol. The symbol is after a discussion totally removed from logotype.

Week Four - Finnished

Final version finnished. We have now polished the logotype. Spacing between letters are optimized.

Delivery
Bibblan delivers the final logotype in 5 different set-ups. All to be used in different situtations.

Set-ups to be used against white background, black bakground, on a pen, t-shirt, together with Apple logotype and a 3D version.

Is a logotype something for me?

If you order a logotype from Bibblan think of this:

- Your new logotype can have a fresh and expencive feeling if your company products are ment to give its buyers an ego-boost. (ie. nike shoes, apple computer, necklace)
or
- You can have a logotype feeling clean and simple if your company products are ment to feel like a bargain or having a great price (ie. ikea, candy wholesaler, printing house)

Thank you for reading, send us a message if you want to know more about the logotypes we design.