Campaign for Piper Heidsieck
Campaign site to market Piper Heidsieck, Sourz and many other liquors. The idea with this Campaign is to inspire the visitor to have a festivity.
Visit campaign site at www.newinspiration.net
The inspiration is accomplished with daily competitions/quizes at the site, movies featuring Fredrik Björling and Mattias Ljungberg, both awarded in their area of expertise, and a calculator helping with the budget.
Behind the scenes:
Bibblan
Bibblan delivered ideas, design, programming & animations.
Scream Media Agency
A media agency delivers statistics so we can decide where to place our ads, this time Scream chose to place our campaign ads in Aftonbladet, Svenska Dagbladet och Expressen.
RIX FM
Commercial radiospot played on RIX FM Stockholm.
Epilog
- This Campaign, together with ads in Aftonbladet, increased the sales of Piper Heidsieck with 51,7% in december and january while their rivals only reached an increase of sales with 2% in the same timeperiod.
- Campaign site could be seen together with brands such as Absolut Vodka and Diesel when Resumé chose to list creative sites at www.resume.se.
Technical Comment by Martin Jansson
Campaign site grew large with images and movies. Fast loading time is achieved when we cut everything "into small pieces", instead of using 1 flash file holding all video and pictures, we use around 100 small flash files loading when required.
Is this kind of home-page something for me? Read More about our webconcept.
